Future Friendly is about living today, with tomorrow in mind.

If we thought it was possible to help ‘do our bit’ for sustainable living and contribute to stopping climate change through even the smallest of changes, we’d all be interested to know how. That’s what being Future Friendly is all about. It’s a new initiative, a partnership between brands and leading sustainability experts, designed to help us do what we do every day in a way that promotes sustainable living without compromising on the performance we expect. Wherever you see the mark in store, you can be sure that the products carrying it will help you behave in more sustainable ways whether through saving energy at home, saving water or reducing levels of packaging and waste – helping you to be Future Friendly.

Who is involved in Future Friendly?

Future Friendly has been developed in partnership between brands Ariel, Lenor, Fairy and Flash along with leading sustainability experts in saving energy, water and waste - the Energy Saving Trust, Global Cool, Waterwise and Waste Watch - to take positive action to help make a difference.

Click on the logos below to find out more about each of the brands and partners!

How can I make a difference today?

Click the three buttons below to find out how you can make a difference through creating an energy efficient home, saving water and reducing the levels of waste your home produces.