If we thought it was possible to help 'do our bit' for sustainable living and contribute to fighting climate change through everyday changes, we'd all be interested to know how. That's what being Future Friendly is all about – starting the journey towards a more environmentally-aware way of living. Future Friendly has been going since 2007 and is a partnership between brands and leading sustainability experts, designed to help us do what we do every day in a way that promotes a more environmentally-conscious lifestyle without compromising on the results and outcomes we expect. Throughout the UK, many individuals and groups are already being ‘Future Friendly’; thinking about the simple actions that they can make today to help improve our tomorrows.

Future Friendly has been developed in partnership between Procter & Gamble brands Ariel, Lenor, Fairy, Duracell and Flash along with leading sustainability experts in saving energy, water and waste – the Energy Saving Trust, Waterwise and Waste Watch – to educate and inspire us.

The Future Friendly Awards focus on recognising and developing the work of those who actively demonstrate and lead the way in encouraging others to adopt sustainable principles.